Consumers Trust Brands, Not Policies
According to a study done recently by Michigan State Researchers of online privacy policies, consumers simply don’t read the legal stuffs and have a gut reaction in deciding if a brand is trustworthy....
View ArticleBig brands not so smart online
Online advertising is perceived as important, but only a few brands do their best using new media channels. New Media Age (reg. req.) reports about a study by OgilvyInteractive, which surveyed big...
View ArticleShould all brands go mobile?
CNET has an interesting article on big consumer brands gradually moving their attention to mobile phones. Cell phones offer the possibility of establishing a direct relationship with customers, and...
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Is Pinterest The Next Hot Property In Digital Advertising?
Pinterest is the hottest thing in social content curation right now and has been billed as one of the top web properties in 2012, even though it still remains invite only. If you want an invite, leave...
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